Behavioral economics and “mental accounting”

Richard Thaler, Nobel winner from Chicago, fought to get heretical economic theories published – Chicago Tribune

This is a story from 2012 describing  work which just this week led to a Nobel Prize in Economics for Mr Thaler.

http://www.chicagotribune.com/business/ct-biz-richard-thaler-nobel-profile-20171009-story,amp.html

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